Strategic Digital Marketing Manager Opportunity
Job Description
Digital Marketing Manager Job Opportunity at Sonatel
Company: Sonatel SA
Location: Dakar, Senegal
Position: Digital Marketing Manager
Employment Type: Full-Time, Permanent
Industry: Telecommunications, Digital Services, Marketing & Communications
Department: Marketing & Digital Transformation
About the Company
Sonatel SA is one of West Africa’s leading telecommunications and digital services companies, operating across multiple markets and recognized for innovation in connectivity, mobile services, digital products, and customer experience. The company continues to invest heavily in digital transformation, customer engagement technologies, and data-driven marketing strategies.
This opportunity is ideal for professionals seeking Digital Marketing Manager jobs in Senegal and leadership roles within a highly innovative business environment.
Position Overview
Sonatel is seeking a results-oriented Digital Marketing Manager to lead digital acquisition, customer engagement, online brand visibility, and performance marketing initiatives. The successful candidate will oversee multi-channel campaigns, manage digital budgets, optimize customer journeys, and drive measurable business growth through innovative digital strategies.
Candidates interested in marketing jobs in Dakar and digital marketing careers in Senegal will find this role highly rewarding and growth-oriented.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Lead SEO strategy initiatives to improve organic visibility and website traffic.
- Manage social media marketing campaigns across multiple platforms.
- Oversee content marketing strategies to strengthen brand authority.
- Execute high-performing PPC advertising and paid media campaigns.
- Drive customer acquisition through performance marketing initiatives.
- Analyze campaign effectiveness using advanced analytics tools.
- Manage digital agencies, vendors, and external partners.
- Improve conversion rates through marketing automation and optimization.
- Develop customer segmentation and targeting strategies.
- Monitor digital trends and emerging technologies.
- Prepare monthly performance reports for senior leadership.
Education Requirements
- Bachelor’s Degree in Marketing, Digital Media, Business Administration, Communications, or related field.
- Master’s Degree in Marketing or Business Administration is advantageous.
- Professional certifications in Google Ads, Meta Marketing, HubSpot, or Digital Marketing are preferred.
Experience Requirements
- Minimum 5–8 years of progressive digital marketing experience.
- At least 3 years in a managerial or leadership role.
- Proven experience managing large-scale digital campaigns.
- Strong background in customer acquisition and brand growth.
Professionals searching for Digital Marketing jobs in Senegal and marketing manager jobs in Dakar are encouraged to apply.
Required Technical Skills
Candidates should demonstrate expertise in:
- Search Engine Optimization (SEO)
- Google Analytics
- Digital Advertising
- Email Marketing
- Marketing Automation
- Content Strategy
- Social Media Management
- Conversion Rate Optimization
- Google Ads
- Meta Ads
- Data Analytics
- CRM Management
- Brand Marketing
- Campaign Management
- Customer Engagement
- E-commerce Marketing
- Lead Generation
- Digital Strategy
Leadership Competencies
- Strategic thinking and business acumen.
- Strong communication and presentation skills.
- Team leadership and stakeholder management.
- Budget planning and resource allocation.
- Project management capabilities.
- Innovation and creativity mindset.
Compensation & Benefits
Salary Package
- Monthly Salary: XOF 2,500,000 – XOF 4,500,000
- Annual Performance Bonus
- Digital Campaign Incentives
- Leadership Performance Rewards
Employee Benefits
- Comprehensive medical insurance
- Retirement and pension contributions
- Annual leave entitlement
- Mobile and internet allowance
- Professional certification sponsorship
- Executive development programs
- Employee wellness initiatives
Candidates looking for jobs in Senegal and senior-level marketing careers in Dakar will benefit from an attractive rewards package.
Training & Development
The selected candidate will receive:
- Advanced digital marketing certifications
- Leadership and executive management training
- International marketing workshops
- Data analytics and AI marketing training
- Customer experience management programs
- Regional business exposure opportunities
For professionals exploring career opportunities within Senegal, additional vacancies can be found at:
Candidates interested in expanding their professional network and exploring marketing jobs in Nairobi may find relevant opportunities through:
Career Progression Opportunities
This role can lead to:
- Head of Digital Marketing
- Marketing Director
- Brand Director
- Growth Marketing Director
- Customer Experience Director
- Chief Marketing Officer (CMO)
Professionals pursuing Digital Marketing Manager jobs in West Africa, marketing leadership jobs in Senegal, brand manager jobs in Dakar, and digital strategy jobs in Senegal will gain valuable executive-level experience.
As part of continuous professional growth, candidates may also explore international opportunities through:
Applicants interested in broader African market opportunities and marketing manager jobs in Nigeria can additionally review positions at:
Application Requirements
Interested candidates should submit:
- Updated CV/Resume
- Cover Letter
- Academic Certificates
- Professional Certifications
- Portfolio of Digital Campaign Achievements
- References
This vacancy is particularly relevant for professionals seeking jobs in Dakar, digital marketing jobs in Senegal, SEO specialist jobs in Senegal, performance marketing jobs in Dakar, social media manager jobs in Senegal, brand marketing jobs in West Africa, growth marketing jobs in Senegal, and customer acquisition manager jobs in Dakar.
Equal Opportunity Employer
Sonatel is committed to fostering diversity, inclusion, and equal opportunity. All qualified applicants will be considered based on experience, skills, qualifications, and business needs without discrimination of any kind.
