Brand Communications Manager – FinTech Marketing

Job Overview

Company: Wave Mobile Money
Job Title: Brand Communications Manager
Location: Dakar, Senegal
Job Type: Full-Time
Industry: FinTech / Digital Payments / Financial Services / Marketing & Communications
Career Level: Senior / Management Level
Experience Required: Minimum 7+ Years
Salary: Competitive Salary Package (Not Disclosed)
Work Environment: Multicultural & Fast-Growing International Team

Wave Mobile Money is hiring a strategic Brand Communications Manager to support its mission of transforming financial access and helping build Africa’s first cashless continent. This role is ideal for professionals seeking marketing jobs in Senegal, brand manager jobs, communications manager careers, FinTech jobs, digital marketing leadership roles, and corporate communications opportunities.

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About the Company

Wave Mobile Money is a rapidly growing financial technology company focused on making financial services affordable, accessible, and simple across Africa. Since launching in Senegal in 2017, Wave has expanded to multiple countries including:

• Senegal
• Côte d’Ivoire
• Mali
• Burkina Faso
• The Gambia
• Uganda
• Niger
• Sierra Leone
• Cameroon

Wave provides seamless mobile money services including:

• Cash deposit and withdrawal
• Peer-to-peer payments
• Business payments
• Mobile financial services

Backed by globally recognized investors, the company is committed to innovation, inclusion, and financial accessibility.

Job Description

The Brand Communications Manager will play a strategic role in building and strengthening Wave’s brand presence in Senegal by developing compelling storytelling, leading communication campaigns, and creating meaningful customer experiences.

The successful candidate will oversee brand messaging, campaign execution, creative direction, community initiatives, and agency partnerships while ensuring alignment with Wave’s mission and values.

This opportunity is ideal for candidates interested in brand marketing jobs, communications leadership careers, content marketing jobs, public relations management, creative campaign roles, and digital brand strategy positions.

Key Job Responsibilities

Brand Strategy & Communications

• Shape and evolve Wave’s brand identity and messaging framework.
• Develop consistent communication strategies across markets and channels.
• Strengthen brand positioning and public trust.
• Ensure messaging aligns with organizational mission and customer needs.

Campaign Management & Creative Execution

• Drive end-to-end execution of brand and community initiatives.
• Lead campaign planning and implementation.
• Partner with creative agencies to develop high-impact campaigns.
• Manage storytelling and content production for different platforms.

Community Engagement & Brand Experience

• Create meaningful customer-focused brand experiences.
• Support initiatives that build strong user relationships.
• Promote financial inclusion through brand awareness activities.
• Strengthen public understanding of Wave’s services and impact.

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Project Management & Cross-Functional Collaboration

• Lead cross-functional projects across multiple teams.
• Coordinate with marketing, operations, creative, and leadership departments.
• Monitor campaign performance and execution quality.
• Ensure timely delivery of communication initiatives.

Content & Social Media Strategy

• Stay updated on storytelling and brand communication trends.
• Guide content strategy for social media and digital channels.
• Support brand consistency across campaigns and customer touchpoints.
• Evaluate communication effectiveness and engagement performance.

Education Requirements

Required Qualification

Applicants should possess a:

• Bachelor’s Degree in:
  • Marketing
  • Business Administration
  • Communications
  • Public Relations
  • Media Studies
  • Related Fields

Preferred Qualification

• Additional certifications in:
  • Brand Management
  • Digital Marketing
  • Content Strategy
  • Public Relations
  • Corporate Communications
  • Project Management

Experience Requirements

Required Experience

Candidates should have:

• Minimum 7+ years of experience in:
  • Brand Marketing
  • Corporate Communications
  • Strategic Communications
  • Marketing Campaign Management
  • Public Relations

Preferred Industry Experience

Experience in:

• FinTech
• Telecommunications
• Financial Services
• International Organizations
• Fast-paced startup environments

Preferred Candidate Profile

Ideal candidates should:

• Be highly detail-oriented
• Demonstrate creativity and innovation
• Thrive in dynamic environments
• Be proactive and self-motivated
• Handle changing priorities effectively
• Show strong ownership of projects
• Communicate effectively across teams

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Salary & Benefits

Salary

• Competitive Salary Package
• Compensation based on qualifications and experience

Potential Benefits

Selected candidates may receive:

• International work environment
• Career growth opportunities
• Exposure to a high-growth FinTech company
• Cross-border collaboration experience
• Leadership and ownership opportunities
• Professional learning and development
• Multicultural workplace exposure

Required Skills & Competencies

Technical Skills

• Brand strategy expertise
• Storytelling and content creation
• Campaign management
• Social media and digital communications
• Marketing analytics understanding
• Project management proficiency
• Stakeholder management

Language Requirements

• Fluent English (Written & Spoken)
• Fluent French (Written & Spoken)

Soft Skills

• Creative thinking and innovation
• Leadership and ownership mindset
• Strong communication abilities
• Strategic planning skills
• Adaptability and resilience
• Team collaboration
• Problem-solving and execution excellence

Training & Career Development

Selected professionals may gain:

• FinTech marketing exposure
• Brand leadership experience
• Cross-country campaign management skills
• Strategic communication development
• International project collaboration
• Creative storytelling enhancement
• Leadership and stakeholder engagement training

This role can lead to future career opportunities such as:

• Senior Brand Manager
• Head of Marketing
• Communications Director
• Regional Brand Lead
• Public Relations Manager
• Growth Marketing Director

Application Process

Interested applicants are required to:

• Complete the application form
• Upload an English Resume/CV
• Submit an English Cover Letter

Only shortlisted candidates may be contacted during the recruitment process.

Why Apply for This Job?

This opportunity is ideal for professionals seeking:

• Brand communications jobs in Senegal
• Marketing manager jobs
• FinTech careers
• Corporate communications jobs
• Public relations management roles
• Brand strategy careers
• Digital marketing jobs
• Content marketing leadership roles
• Senior marketing opportunities
• International communications careers

If you have strong experience in brand communications, storytelling, campaign management, and cross-functional leadership, this role at Wave offers an exciting opportunity to shape one of Africa’s fastest-growing FinTech brands while driving financial inclusion across the continent.