Brand Activation Specialist Job Vacancy in Kolda, Senegal – Beverage Manufacturing
Job Description
Position:Brand Activation Specialist
Company:Heineken Senegal
Location:Kolda, Senegal
Experience:3-5 years
Education:Bachelor’s degree in Marketing, Business Administration or related field
Employment Type:Full-time
Industry:Beverage Manufacturing
Department:Marketing
Salary:800,000 – 1,200,000 SSP per month
Vacancies:1
Company Overview
Heineken Senegal is a leading player in the beverage manufacturing sector, delivering world‑class beer brands to consumers across the country. With a strong commitment to sustainability, local community development, and innovative marketing, Heineken Senegal has built a reputation for quality and excellence. The company operates state‑of‑the‑art brewing facilities, a robust distribution network, and a vibrant corporate culture that encourages creativity and growth. As part of the global Heineken Group, the Senegalese subsidiary offers exciting career pathways for professionals seeking to make an impact in a dynamic industry. This role contributes directly to the brand’s visibility and consumer engagement, supporting Heineken’s mission to brew a better world.
For more information about our corporate values and global presence, visit our main website.
Job Overview
The Brand Activation Specialist will design, implement, and manage innovative activation campaigns that bring Heineken’s brands to life in the Kolda region and beyond. This role focuses on creating memorable consumer experiences, driving brand awareness, and increasing market share through events, experiential marketing, and strategic partnerships. The specialist will collaborate closely with the regional marketing team, sales, and external agencies to ensure alignment with brand guidelines and business objectives. This position offers a unique opportunity to shape the brand narrative in a growing market while leveraging Heineken’s global resources and local insights.
Key Responsibilities
- Develop and execute integrated brand activation plans that align with annual marketing objectives.
- Coordinate and manage on‑ground events, festivals, and experiential activities to engage target audiences.
- Collaborate with sales teams to ensure activation initiatives support distribution and sales targets.
- Manage relationships with external agencies, vendors, and local partners to deliver high‑quality experiences.
- Monitor and analyze activation performance metrics, providing actionable insights and ROI reports.
- Ensure all activations comply with Heineken brand standards, legal regulations, and health & safety guidelines.
- Maintain a budget tracker and ensure cost‑effective execution of all activities.
- Gather consumer feedback during activations to inform future marketing strategies.
Required Skills
- Strong project management and organizational abilities.
- Excellent communication and interpersonal skills.
- Creative thinking with a passion for experiential marketing.
- Proficiency in data analysis and reporting tools.
- Ability to work independently and as part of a cross‑functional team.
- Fluency in French and English; knowledge of local languages is a plus.
- Negotiation skills and experience managing external vendors.
Education
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required. Candidates with additional certifications in event management or digital marketing will be considered favorably.
Experience
Applicants should have 3‑5 years of proven experience in brand activation, experiential marketing, or event management, preferably within the beverage or consumer goods sector. Experience working in West Africa or emerging markets is highly desirable.
Salary
The compensation package ranges from 800,000 to 1,200,000 SSP per month, commensurate with experience and qualifications. The package includes performance‑based bonuses and benefits outlined below.
Benefits
- Competitive salary with annual performance bonus.
- Health insurance covering employee and dependents.
- Retirement savings plan.
- Paid annual leave and public holidays.
- Employee discount on Heineken products.
- Opportunities for professional development and career advancement.
Training
- Comprehensive onboarding program covering brand guidelines and activation processes.
- Access to Heineken’s global learning platform for continuous skill enhancement.
- Mentorship from senior marketing leaders within the organization.
Working Environment
Heineken Senegal offers a collaborative and inclusive workplace where creativity is encouraged. The office in Kolda provides modern facilities, flexible working arrangements, and a culture that values diversity and work‑life balance. Employees are empowered to take initiative, share ideas, and contribute to the company’s success.
Application Process
Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through our online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.
https://www.algeriajobsearch.com/
Equal Opportunity Statement
Heineken Senegal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Explore this exciting career opportunity and join a leading brand that is shaping the future of beverage experiences in Senegal. Apply today and become part of a team that values innovation, sustainability, and community impact.
