Digital Marketing Analyst Job Vacancy in Louga, Senegal – Marketing & Advertising

Job Description

Position:Digital Marketing Analyst

Company:Google

Location:Louga, Senegal

Experience:2-4 years

Education:Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type:Full-time

Industry:Marketing & Advertising

Department:Digital Marketing

Salary:1,200,000 – 1,800,000 SSP per month

Vacancies:1

Company Overview

Google, a global leader in technology and digital innovation, is expanding its presence in West Africa with a focus on empowering local markets through data‑driven marketing solutions. Our mission is to connect people, businesses, and ideas, fostering growth and opportunity across the continent. As part of our commitment to the Senegalese economy, we are establishing a regional hub in Louga to support a vibrant digital ecosystem. This role offers a unique chance to be part of a forward‑thinking team that shapes the future of online advertising, while contributing to the broader goals of economic development and digital inclusion. Join us and become a catalyst for change in the heart of Senegal, where your expertise will drive impactful campaigns and elevate brand visibility across the region. This position aligns with the growing demand for skilled professionals in the Senegal Jobs market and reflects our dedication to creating career opportunities in Senegal.

Job Overview

The Digital Marketing Analyst will be responsible for planning, executing, and optimizing online marketing campaigns for a diverse portfolio of clients. Working closely with cross‑functional teams, you will analyze performance data, identify trends, and provide actionable insights to improve ROI. You will also collaborate with creative, product, and sales teams to ensure cohesive messaging and brand consistency. This role is central to our strategy of delivering measurable results for businesses seeking to expand their digital footprint. For more information about our company and culture, visit our website at https://senegaljobsearch.com/. The position offers a dynamic environment where innovation, analytical thinking, and creativity intersect, making it an ideal opportunity for professionals seeking to advance their careers in the thriving Jobs in Senegal market.

Key Responsibilities

• Develop and manage paid search, display, and social media campaigns across multiple platforms.
• Monitor, analyze, and report on key performance indicators (KPIs) to assess campaign effectiveness.
• Conduct audience segmentation and targeting to maximize engagement and conversion rates.
• Collaborate with creative teams to produce compelling ad copy and visual assets.
• Perform A/B testing and optimization to continuously improve campaign performance.
• Prepare weekly and monthly performance dashboards for internal stakeholders and clients.
• Stay updated on industry trends, algorithm changes, and emerging digital marketing tools.

Required Skills

• Proficiency in Google Ads, Google Analytics, Facebook Business Manager, and other major ad platforms.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills in English and French.
• Experience with SEO, SEM, and content marketing best practices.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative problem‑solving skills and a passion for digital innovation.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates with additional certifications in Google Ads, Analytics, or other digital marketing credentials will be given preference, reflecting the high standards expected for this role within the Marketing & Advertising sector.

Experience

Applicants should have 2‑4 years of hands‑on experience managing digital marketing campaigns, preferably within an agency or in‑house environment. Demonstrated success in driving measurable results for clients across various industries is essential. Experience working in emerging markets or with multicultural teams will be considered an advantage.

Salary

The compensation package ranges from 1,200,000 to 1,800,000 SSP per month, commensurate with experience and performance. In addition to the base salary, a performance‑based bonus structure is offered to reward exceptional results.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Generous paid time off and public holiday schedule.
• Professional development allowance for certifications and conferences.
• Flexible working hours and remote work options.
• Employee wellness programs and team‑building activities.

Training

• Onboarding program covering Google’s tools, brand guidelines, and regional market insights.
• Ongoing workshops on advanced analytics, programmatic advertising, and emerging digital trends.
• Mentorship pairing with senior digital strategists.
• Access to internal learning platforms for continuous skill enhancement.

Working Environment

Our Louga office offers a collaborative, tech‑savvy workspace equipped with modern amenities, high‑speed internet, and creative zones designed to foster innovation. The culture emphasizes openness, diversity, and a growth mindset, encouraging employees to share ideas and take ownership of projects. As part of Google’s global network, you will have access to a wealth of resources and a supportive community that values work‑life balance.

Application Process

Interested candidates should submit their application through our online portal, attaching an updated resume and a cover letter outlining relevant experience and motivation for the role. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited to complete a digital assessment followed by virtual interviews with the hiring team.

Equal Opportunity Statement

Google is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, disability, sexual orientation, or any other protected characteristic. We encourage qualified individuals from all backgrounds to apply and join our mission to make information universally accessible and useful.