Commercial Sales Manager Job Vacancy in Louga, Senegal – Beverage

Job Description

Position: Commercial Sales Manager

Company: Heineken Senegal

Location: Louga, Senegal

Experience: 5+ years in sales management, FMCG preferred

Education: Bachelor’s degree in Business Administration, Marketing or related field

Employment Type: Full-time

Industry: Beverage

Department: Sales

Salary: 1,800,000 – 2,500,000 SSP per month

Vacancies:1

Company Overview

Heineken Senegal is a leading brewer in West Africa, delivering world‑class beer brands to consumers across the region. With a heritage of over 150 years, Heineken combines tradition with innovation, focusing on sustainable production, responsible consumption, and community development. Operating from state‑of‑the‑art facilities, the company supports local agriculture, creates jobs, and invests in social projects that enhance the quality of life. As part of the global Heineken portfolio, Heineken Senegal offers dynamic career paths, fostering a culture of inclusion, continuous learning, and entrepreneurial spirit. Join a company that values diversity, ethical business practices, and a passion for excellence, making it a top destination for Senegal Jobs.

Job Overview

The Commercial Sales Manager will lead the sales strategy for Heineken’s portfolio in the Louga region, driving market share growth and strengthening relationships with distributors, retailers, and on‑trade partners. This role is pivotal in executing the company’s commercial plan, aligning with national objectives, and ensuring brand visibility across all channels. You will collaborate closely with marketing, supply chain, and finance teams to deliver profitable results while upholding Heineken’s standards of quality and responsibility. For more information about our recruitment process, visit https://senegaljobsearch.com/. This position represents a unique opportunity among Jobs in Senegal for professionals seeking to make a tangible impact in the beverage sector.

Key Responsibilities

• Develop and implement a regional sales plan that aligns with national targets and Heineken’s growth objectives.
• Manage a team of sales representatives, providing coaching, performance reviews, and motivation to achieve targets.
• Build and nurture strong relationships with key distributors, on‑trade and off‑trade accounts, ensuring optimal product placement.
• Analyze market trends, competitor activities, and consumer insights to adjust strategies and capture new opportunities.
• Coordinate promotional activities, events, and trade marketing initiatives to increase brand awareness.
• Monitor sales performance metrics, prepare reports, and present findings to senior management.
• Ensure compliance with Heineken’s responsible drinking policies and local regulations.
• Collaborate with supply chain to guarantee product availability and efficient delivery.

Required Skills

• Strong leadership and people‑management abilities.
• Excellent negotiation and relationship‑building skills.
• Analytical mindset with proficiency in data‑driven decision making.
• Effective communication in French and English; knowledge of local languages is a plus.
• Strategic thinking with a focus on achieving sales targets.
• Ability to work cross‑functionally and influence stakeholders.
• Proficiency with CRM tools and Microsoft Office suite.

Education

A Bachelor’s degree in Business Administration, Marketing, Economics, or a related discipline is required. Advanced qualifications such as an MBA are advantageous but not mandatory.

Experience

Minimum of five years’ experience in sales management within the fast‑moving consumer goods (FMCG) sector, preferably in beverage or related industries. Proven track record of meeting or exceeding sales targets and managing high‑performing teams.

Salary

The compensation package ranges from 1,800,000 to 2,500,000 SSP per month, commensurate with experience and performance. The package includes performance‑based incentives, health benefits, and retirement contributions.

Benefits

• Competitive base salary with quarterly bonuses.
• Comprehensive health insurance for employee and dependents.
• Retirement savings plan.
• Employee discount on Heineken products.
• Paid annual leave and public holidays.
• Opportunities for career advancement within a global organization.

Training

• Onboarding program covering Heineken’s brand portfolio, compliance, and sales processes.
• Continuous professional development workshops and leadership training.
• Access to online learning platforms for skill enhancement.
• Mentorship from senior commercial leaders.
• Regular performance coaching sessions.

Working Environment

Heineken Senegal offers a collaborative and inclusive workplace where innovation is encouraged. The office in Louga provides modern facilities, flexible working arrangements, and a supportive culture that values work‑life balance. Employees are part of a diverse team committed to sustainability and community impact, reflecting Heineken’s global values.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal on our website. Applications will be reviewed by the recruitment team, and shortlisted candidates will be contacted for an initial interview. The selection process may include a competency‑based interview, a case study, and a final discussion with senior leadership.

Equal Opportunity Statement

Heineken Senegal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Join us and be part of a team that values your unique perspective and contributes to Career Opportunities in Senegal.