Brand Activation Manager Job Vacancy in Mbour, Senegal – Consumer Goods

Job Description

Position: Brand Activation Manager

Company: Unilever Senegal

Location: Mbour, Senegal

Experience: 5+ years in brand management or activation

Education: Bachelor’s degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Consumer Goods

Department: Marketing

Salary: 1,200,000 – 1,800,000 SSP per annum

Vacancies:1

Company Overview

Unilever Senegal is a leading multinational consumer goods company dedicated to delivering sustainable, high‑quality products to millions of consumers across West Africa. With a strong heritage of innovation and a commitment to social responsibility, Unilever operates in categories ranging from food and beverages to personal care and home cleaning. The company’s presence in Senegal is anchored by state‑of‑the‑art manufacturing facilities, a robust distribution network, and a vibrant team that drives growth while supporting local communities. As part of its strategic expansion, Unilever continuously seeks top talent to fuel its brand portfolio, making it a prime destination for professionals seeking dynamic career opportunities in Senegal. This posting contributes to the broader landscape of Senegal Jobs and reflects Unilever’s dedication to creating meaningful employment in the region.

Job Overview

The Brand Activation Manager will spearhead the planning, execution, and measurement of integrated activation campaigns that bring Unilever’s iconic brands to life in the Senegalese market. Reporting to the Marketing Director, you will collaborate with cross‑functional teams—including sales, trade, digital, and insights—to design experiential initiatives, in‑store promotions, and community‑focused events that drive brand affinity and sales growth. This role is pivotal in translating strategic brand objectives into tangible consumer experiences, ensuring that Unilever remains at the forefront of consumer engagement. For more information about our company culture and other openings, visit our career portal at https://senegaljobsearch.com/. This position is a key component of the growing number of Jobs in Senegal that support both local talent development and international best practices.

Key Responsibilities

• Develop and implement end‑to‑end brand activation strategies aligned with business goals and market insights.
• Coordinate with agency partners and internal creative teams to produce compelling experiential assets.
• Manage activation budgets, ensuring optimal allocation of resources and ROI tracking.
• Lead on‑ground activation events, including product sampling, pop‑up stores, and community outreach programs.
• Collaborate with sales and trade teams to integrate activation plans with retail execution.
• Analyze post‑activation performance data and generate actionable insights for continuous improvement.
• Ensure compliance with local regulations, brand guidelines, and sustainability standards.

Required Skills

• Strong project management and organizational abilities.
• Excellent communication and stakeholder management skills.
• Creative thinking with a data‑driven mindset.
• Proficiency in budgeting and financial analysis.
• Ability to work in a fast‑paced, multicultural environment.
• Fluency in French and English; knowledge of local languages is a plus.

Education

A minimum of a Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management or digital marketing are advantageous.

Experience

Applicants must have at least five years of proven experience in brand activation, experiential marketing, or a similar role within the consumer goods sector. Experience working in emerging markets, particularly in West Africa, will be highly regarded.

Salary

The compensation package ranges from 1,200,000 to 1,800,000 SSP per annum, commensurate with experience and qualifications. The package includes performance‑based incentives and benefits aligned with Unilever’s global standards.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching contributions.
• Generous paid time off and parental leave policies.
• Employee discount program on Unilever products.
• Opportunities for international mobility and career progression.

Training

• Onboarding program that introduces Unilever’s brand portfolio and market strategy.
• Continuous learning modules on digital activation tools and consumer insights.
• Leadership development workshops for high‑potential employees.

Working Environment

Unilever Senegal offers a collaborative, inclusive workplace where innovation is encouraged and diversity is celebrated. The Mbour office features modern facilities, flexible working arrangements, and a culture that promotes work‑life balance. Employees are empowered to take ownership of projects and contribute to sustainable business practices.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online portal on our website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews. We encourage early applications as the selection process may close once the ideal candidate is identified.

Equal Opportunity Statement

Unilever Senegal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. This commitment reinforces our dedication to fostering Employment in Senegal that reflects the rich cultural tapestry of the nation.