Digital Marketing Manager Job Vacancy in Saint-Louis, Senegal – Telecommunications

Job Description

Position: Digital Marketing Manager

Company: Orange Senegal

Location: Saint-Louis, Senegal

Experience: 5+ years in digital marketing, preferably in telecom sector

Education: Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type: Full-time

Industry: Telecommunications

Department: Marketing

Salary: 1,200,000 – 2,000,000 SSP per month

Vacancies:1

Company Overview

Orange Senegal is a leading telecommunications operator delivering mobile, fixed-line, broadband and digital services across the nation. As part of the global Orange Group, the company combines international expertise with deep local knowledge, fostering innovation and connectivity throughout Senegal. With a strong commitment to digital transformation, Orange Senegal supports a vibrant ecosystem of startups, SMEs, and large enterprises, creating career opportunities that contribute to the country’s economic growth. The organization is recognized for its inclusive culture, robust corporate social responsibility initiatives, and dedication to delivering superior customer experiences. This makes Orange Senegal an attractive employer for professionals seeking to advance their careers in a dynamic, technology‑driven environment while contributing to the broader goal of digital inclusion in Senegal.

Job Overview

The Digital Marketing Manager will lead the development and execution of comprehensive digital strategies that enhance brand visibility, drive customer acquisition, and increase engagement across all online channels. Reporting to the Head of Marketing, the role involves close collaboration with product, sales, and creative teams to ensure cohesive messaging and measurable results. This position offers a unique opportunity to shape Orange Senegal’s digital presence in a rapidly evolving market, leveraging data‑driven insights to optimize campaigns and support the company’s growth objectives. For more information about our corporate values and career pathways, visit our website at https://senegaljobsearch.com/.

Key Responsibilities

• Develop and implement integrated digital marketing plans aligned with business goals and market trends.
• Manage SEO, SEM, social media, email marketing, and content marketing initiatives to increase organic traffic and conversion rates.
• Analyze performance metrics using analytics tools, generate reports, and provide actionable recommendations for continuous improvement.
• Collaborate with creative teams to produce compelling digital assets, including videos, graphics, and copy that resonate with target audiences.
• Oversee budget allocation, media buying, and vendor relationships to maximize ROI on digital spend.
• Lead A/B testing, audience segmentation, and personalization strategies to enhance user experience.
• Stay abreast of emerging digital technologies, platforms, and best practices to maintain a competitive edge in the Senegal market.

Required Skills

• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation platforms.
• Strong analytical mindset with the ability to interpret data and translate insights into strategic actions.
• Excellent communication and storytelling skills, both written and verbal.
• Project management expertise, capable of handling multiple campaigns simultaneously and meeting tight deadlines.
• Creative thinking with a data‑driven approach to problem solving.
• Fluency in French and English; knowledge of local languages is a plus.

Education

A Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Candidates with advanced certifications in digital marketing (e.g., Google Ads Certification, HubSpot Inbound Marketing) are highly regarded.

Experience

The ideal candidate will have at least five years of hands‑on experience managing digital marketing campaigns, preferably within the telecommunications or technology sector. Demonstrated success in driving measurable growth, optimizing conversion funnels, and leading cross‑functional teams is essential.

Salary

The compensation package ranges from 1,200,000 to 2,000,000 SSP per month, commensurate with experience and expertise. The package includes performance‑based bonuses, health insurance, and other employee benefits.

Benefits

• Competitive salary with annual performance bonuses.
• Comprehensive health and dental coverage.
• Retirement savings plan.
• Generous paid time off and public holidays.
• Employee discount on Orange services and products.
• Opportunities for international mobility within the Orange Group.

Training

• Access to Orange Academy for continuous professional development.
• Certification sponsorship for industry‑recognized digital marketing credentials.
• Mentorship programs with senior leaders across the organization.
• Workshops on emerging technologies such as 5G, IoT, and AI‑driven marketing.

Working Environment

Orange Senegal offers a collaborative, inclusive workplace that encourages innovation and creativity. Employees benefit from modern office spaces in Saint‑Louis, flexible working arrangements, and a culture that values diversity and work‑life balance. The company invests in state‑of‑the‑art tools and platforms to empower teams to deliver high‑impact digital solutions.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal on our website. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment at our Saint‑Louis office.

Equal Opportunity Statement

Orange Senegal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, sexual orientation, or any other protected characteristic. All qualified applicants will receive consideration for employment without discrimination.