Digital Marketing Analytics Manager Job Vacancy in Mbacké, Senegal – E-commerce & Digital Marketing

Job Description

Position:Digital Marketing Analytics Manager

Company:Amazon

Location:Mbacké, Senegal

Experience:5-7 years

Education:Bachelor’s Degree in Marketing, Statistics, or related field

Employment Type:Full-time

Industry:E-commerce & Digital Marketing

Department:Marketing

Vacancies:1

Company Overview

Amazon is a global leader in e-commerce, cloud computing, digital streaming, and artificial intelligence. With a customer-centric approach, Amazon has revolutionized how people shop and consume digital content worldwide. In Senegal, Amazon is expanding its footprint to better serve the growing digital economy and connect local businesses with global opportunities. Our commitment to innovation, customer satisfaction, and operational excellence drives everything we do. We are dedicated to creating meaningful career opportunities in Senegal and contributing to the local economy through job creation and technological advancement.

Amazon’s presence in Senegal represents our strategic focus on emerging markets and our belief in the potential of African digital economies. We offer a dynamic, inclusive, and forward-thinking work environment where employees can thrive and make a significant impact. By joining Amazon, you become part of a team that values curiosity, ownership, and a passion for delivering results. We invest in our employees’ growth through continuous learning and development opportunities, ensuring that everyone has the tools they need to succeed.

Job Overview

We are seeking a highly analytical and strategic Digital Marketing Analytics Manager to join our team in Mbacké, Senegal. This role is critical for driving data-informed marketing decisions that enhance customer engagement and optimize campaign performance across our e-commerce platforms. The ideal candidate will possess a strong background in digital marketing analytics, proficiency in data visualization tools, and the ability to translate complex data into actionable insights.

As a Digital Marketing Analytics Manager, you will be responsible for monitoring key performance indicators, conducting A/B testing, and providing recommendations to improve marketing strategies. You will collaborate with cross-functional teams to ensure that marketing efforts are aligned with business objectives and customer needs. This position offers a unique opportunity to work in a fast-paced, innovative environment and contribute to Amazon’s growth in Senegal. For more information on Jobs in Senegal and Career Opportunities in Senegal, visit our partner site.

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Key Responsibilities

• Develop and implement comprehensive digital marketing analytics frameworks to track and measure campaign performance.
• Analyze customer behavior data to identify trends, patterns, and opportunities for optimization.
• Create detailed reports and dashboards to communicate insights to stakeholders and support decision-making.
• Collaborate with marketing teams to design and execute A/B tests for various marketing initiatives.
• Monitor key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and return on ad spend.
• Provide strategic recommendations based on data analysis to enhance marketing effectiveness and efficiency.
• Stay updated on industry trends and emerging technologies in digital marketing analytics.
• Work closely with IT and data engineering teams to ensure data integrity and accessibility.
• Train and mentor junior analysts on best practices in data analysis and interpretation.

Required Skills

• Proficiency in data analysis tools such as Google Analytics, SQL, and Tableau.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Excellent analytical and problem-solving abilities with attention to detail.
• Ability to communicate complex data insights clearly and effectively to non-technical stakeholders.
• Experience with A/B testing and statistical analysis methods.
• Knowledge of customer segmentation and targeting strategies.
• Familiarity with e-commerce platforms and their analytics capabilities.
• Strong project management skills and ability to handle multiple priorities.
• Creative thinking and innovation in developing data-driven marketing solutions.

Education

A Bachelor’s degree in Marketing, Statistics, Data Science, or a related field is required. Advanced degrees or certifications in digital marketing analytics are highly desirable. Continuous learning and professional development are encouraged to stay ahead in this rapidly evolving field.

Experience

Minimum of 5-7 years of experience in digital marketing analytics, preferably within the e-commerce or technology sectors. Proven track record of leveraging data to drive marketing strategies and improve business outcomes. Experience working in cross-functional teams and managing analytics projects from conception to implementation.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance coverage for employees and their families.
• Retirement savings plan with company matching contributions.
• Generous paid time off and flexible working arrangements.
• Professional development opportunities, including access to online courses and certifications.
• Employee discounts on Amazon products and services.
• Wellness programs and resources to support work-life balance.
• Opportunities for career advancement within a global organization.

Training

• Onboarding program to familiarize new hires with Amazon’s culture and processes.
• Ongoing training in the latest digital marketing tools and analytics techniques.
• Access to Amazon’s internal learning platforms and resources.
• Participation in industry conferences and workshops to stay current with trends.
• Mentorship programs pairing employees with experienced professionals.

Working Environment

Amazon offers a collaborative and innovative working environment where employees are encouraged to think big and take ownership of their projects. Our office in Mbacké is equipped with modern amenities and designed to foster creativity and productivity. We promote a culture of inclusion and diversity, where every team member’s contribution is valued. The dynamic nature of the e-commerce industry ensures that no two days are the same, providing endless opportunities for growth and learning.

Application Process

To apply for this exciting Job Vacancy in Senegal, please submit your resume and a cover letter detailing your relevant experience and why you are interested in this role. Our recruitment team will review applications and contact shortlisted candidates for interviews. We are committed to providing a transparent and efficient hiring process. For additional resources on Employment in Senegal, visit our affiliated sites.

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Equal Opportunity Statement

Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diverse teams drive innovation and better serve our customers.