Digital Marketing Manager Job Vacancy in Dakar, Senegal – Consumer Goods
Job Description
Position: Digital Marketing Manager
Company: Unilever
Location: Dakar, Senegal
Experience: 5+ years
Education: Bachelor’s degree in Marketing, Communications, or related field
Employment Type: Full-time
Industry: Consumer Goods
Department: Marketing
Salary: 2,000,000 – 4,000,000 XOF per year
Vacancies: 1
Company Overview
Unilever is a global consumer goods company with a strong presence in Senegal, offering a wide range of products from food and beverages to personal care and household items. With a history of over 30 years in the region, Unilever has become a trusted brand for Senegalese consumers, known for its commitment to quality, innovation, and sustainability.
In Dakar, Unilever operates a state‑of‑the‑art distribution center that serves the entire West African market. The company’s local workforce is diverse and inclusive, reflecting the vibrant culture of Senegal. Unilever’s mission in Senegal is to improve the lives of millions by providing products that enhance health, nutrition, and well‑being while respecting the environment.
Unilever’s sustainability strategy focuses on reducing carbon emissions, promoting responsible sourcing, and supporting community development projects. The company partners with local NGOs, schools, and health clinics to deliver educational programs on nutrition, hygiene, and environmental stewardship. These initiatives have helped Unilever build strong relationships with local communities and government agencies.
As part of its global talent strategy, Unilever invests heavily in employee development, offering continuous learning opportunities, mentorship programs, and cross‑functional projects. The company’s culture encourages creativity, collaboration, and a data‑driven approach to marketing, making it an ideal environment for ambitious professionals who want to grow their careers while making a positive impact.
Job Overview
The Digital Marketing Manager will lead the digital strategy for Unilever’s consumer brands in Senegal, driving online engagement, brand awareness, and e‑commerce growth. This role requires a blend of creative vision, analytical rigor, and cross‑functional collaboration with sales, product, and supply chain teams.
Key responsibilities include developing and executing integrated digital campaigns across social media, search, email, and display advertising, as well as optimizing the company’s website and e‑commerce platforms. The manager will also analyze performance metrics, identify growth opportunities, and report insights to senior leadership.
In addition to campaign management, the Digital Marketing Manager will oversee the creation of compelling content, manage influencer partnerships, and ensure brand consistency across all digital touchpoints. The role demands a deep understanding of the Senegalese market, consumer behavior, and emerging digital trends.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business objectives.
- Manage multi‑channel campaigns across social media, search, email, and display advertising.
- Analyze campaign performance and provide actionable insights to improve ROI.
- Collaborate with cross‑functional teams to ensure brand consistency.
- Lead content creation, influencer partnerships, and community engagement initiatives.
Required Skills
- Strong analytical skills with proficiency in Google Analytics, Facebook Business Manager, and marketing automation tools.
- Excellent communication and storytelling abilities in French and English.
- Experience managing budgets and optimizing spend for maximum impact.
- Creative mindset with a passion for emerging digital trends.
- Ability to work independently and in a fast‑paced environment.
Education
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience
Minimum 5 years of experience in digital marketing, preferably within the consumer goods sector or a large multinational environment.
Salary
Competitive annual salary ranging from 2,000,000 to 4,000,000 XOF, commensurate with experience and qualifications.
Benefits
- Health and dental insurance coverage for employees and dependents.
- Performance‑based bonuses and incentive programs.
- Professional development and training opportunities.
- Flexible working hours and remote work options.
Training
- Onboarding program covering Unilever’s values, culture, and digital tools.
- Ongoing training in digital analytics, content creation, and emerging technologies.
- Mentorship from senior marketing leaders.
Working Environment
Unilever offers a collaborative, inclusive, and dynamic workplace that values diversity and encourages innovation. Employees enjoy a supportive culture that balances professional growth with personal well‑being.
Application Process
To apply, please submit your resume and cover letter through our online portal.
Equal Opportunity Statement
Unilever is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
