Digital Marketing Manager Job Vacancy in Saint-Louis, Senegal – Telecommunications

Job Description

Position: Digital Marketing Manager

Company: Orange Senegal

Location: Saint-Louis, Senegal

Experience: Minimum 5 years of proven digital marketing experience

Education: Bachelor’s degree in Marketing, Communications, Business or related field

Employment Type: Full-time

Industry: Telecommunications

Department: Marketing & Communications

Salary: 1,800,000 – 2,500,000 SSP per month

Vacancies:1

Company Overview

Orange Senegal is a leading telecommunications operator delivering mobile, fixed-line, broadband, and digital services across the nation. As part of the global Orange Group, the company combines international expertise with deep local insight, fostering innovation and connectivity throughout Senegal. With a strong commitment to corporate social responsibility, Orange Senegal invests in community projects, digital inclusion, and sustainable development, making it an attractive employer for ambitious professionals seeking to shape the future of telecom in West Africa. The Saint‑Louis office serves as a strategic hub for regional marketing initiatives, offering a vibrant work culture that values creativity, collaboration, and continuous learning. This environment provides an excellent platform for career growth and for contributing to the digital transformation of Senegalese businesses and consumers.

Job Overview

The Digital Marketing Manager will lead the development and execution of comprehensive online marketing strategies that drive brand awareness, customer acquisition, and revenue growth for Orange Senegal. Reporting to the Head of Marketing, you will oversee multi‑channel campaigns, manage content creation, and analyze performance metrics to optimize ROI. This role is pivotal in positioning Orange Senegal as a market leader in the rapidly evolving telecommunications sector. Candidates will have the opportunity to work closely with cross‑functional teams, including product, sales, and analytics, to deliver innovative digital experiences. For more information about our company and other career opportunities, visit Senegal Job Search.

Key Responsibilities

• Develop and implement integrated digital marketing plans that align with corporate objectives and regional market trends.
• Lead the creation, execution, and optimization of SEO, SEM, social media, email, and display advertising campaigns.
• Collaborate with creative teams to produce engaging content, including videos, blogs, infographics, and landing pages.
• Monitor, analyze, and report on key performance indicators (KPIs) such as CAC, LTV, conversion rates, and traffic sources.
• Manage the digital marketing budget, ensuring efficient allocation of resources and cost‑effective spend.
• Conduct market research and competitor analysis to identify opportunities for growth and differentiation.
• Mentor junior marketing staff and coordinate with external agencies to ensure seamless campaign delivery.

Required Skills

• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation platforms.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills in French and English.
• Creative thinking and a results‑driven approach to campaign development.
• Project management expertise with the ability to handle multiple initiatives simultaneously.
• Knowledge of the Senegalese telecom market and consumer behavior trends.

Education

A bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline is required. Advanced certifications in digital marketing (e.g., Google Ads Certification, HubSpot Inbound Marketing) are highly desirable and will be considered an asset during the selection process.

Experience

Applicants must have at least five years of hands‑on experience managing digital marketing campaigns for consumer‑focused brands, preferably within the telecommunications or technology sectors. Demonstrated success in driving measurable growth through online channels is essential.

Salary

The compensation package ranges from 1,800,000 to 2,500,000 SSP per month, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the total rewards structure.

Benefits

• Comprehensive health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching contributions.
• Generous paid time off, including vacation, sick leave, and public holidays.
• Employee discount programs for mobile and broadband services.
• Flexible working arrangements and remote‑work options.
• Access to wellness programs and employee assistance services.

Training

• Continuous professional development through internal workshops, webinars, and external certifications.
• Mentorship programs pairing new hires with senior leaders.
• Opportunities to attend industry conferences and trade shows across Africa and Europe.

Working Environment

Orange Senegal offers a dynamic, inclusive, and collaborative workplace where innovation is encouraged. The Saint‑Louis office features modern workspaces, state‑of‑the‑art technology, and a culture that celebrates diversity and teamwork. Employees benefit from open communication channels, regular feedback, and a supportive leadership team dedicated to employee success.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining relevant experience through the online portal on our website. Applications will be reviewed on a rolling basis, and shortlisted applicants will be invited for a virtual interview followed by an on‑site assessment at the Saint‑Louis office.

Equal Opportunity Statement

Orange Senegal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, age, religion, disability, sexual orientation, or any other protected characteristic. All qualified applicants will receive consideration for employment without discrimination.